Vibe – Katherine Rivich

Category
Brand Design

Category
Book Design

Role
Designer

Client
Midtown Athletic Club

Copywriter
Conrad Navarro

Year
2020

Vibe

Vibe is an emotionally charged rhythm ride class for the easily intimated, not-so-hardcore, cyclist. Rather than focusing on the numbers and metrics, this class focuses on pedaling to the tempo and moving your body to the changing beats in a dark lit, care free and energetic environment. Midtown Athletic club wanted an updated identity to align with the approachable unique spirit of the class.

Derived from the Vibe logo, The Vibe Line is an element used to separate imagery and typographic content.

The Vibe Line is used to separate imagery and typographic content. The angle of the line must match an angle from the triangle in the Vibe logo. Horizontal layouts use the diagonal Vibe Line and vertical layouts use the horizontal Vibe Line.

Previous Project

Next Project

Selected Works

Hangout LightingIdentity

VibeBranding

Phonebook 4Publication Design

Theatre In the RoundIdentity

2012 Calendar NotebookNotebook

Arc at Old Colony BrandingBranding